On a Website, the Little Things
Can Make or Break You.

One thing we've learned in ten-plus years of website writing is that even the most meticulously maintained sites can work harder at brand building and at giving people a better online experience. If undetected, ill-developed content can confuse visitors, hurt your image and cause people to question your competency and professionalism. Among the most damaging are:

• Inconsistencies between your site and other marketing materials, especially in look, tone, messaging and terminology

• Embarrassing errors in grammar, spelling and punctuation

• Long sentences and repetitive use of specific words or phrases

• Jargon-laden verbiage or unapproachable "corp-speak" that can alienate or intimidate
your readers

How To Stay On Top Of It.

At Mahoney Communications, we recommend (and provide) regular Content Audits. Monthly or quarterly, if you update often. Twice a year if you don't. Audits are based on your strategic plan and conducted by experienced web writers and editors without interruption to normal site operation. Detailed recom-mendations are delivered quickly, in a concise, executive-style summary.

Request a Complete Content Audit that covers:

• Look, Style & Tone
• Organization & Structure
• Grammar & Punctuation
• Consistency & Clarity
• Length & Flow

Other Content-related Services

• Original Content, including Concepts and Copy
• Makeover of Existing Graphics and Content
• Editing and Proofing
• "Freshness" Updates
• Search Engine Optimization