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Rhinotek
Industry: Inkjet and Toner Cartridges
Objective: Clarify and reinforce positioning
While informative, Rhinotek's previous website was a jumble of
colors and fonts of varying styles and sizes. Designer Greg Von
Urff simplified and streamlined the design to match re-designed
marketing materials and to give the site a cleaner, more contemporary
look.
Conversational
copy clearly (and confidently) emphasizes Rhinotek's position
as a cost-effective alternative to higher price OEM cartridges.
Download PDF (544 K)
