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Jenny
Craig
Industry: Lifestyle Management
Objective: Inform and educate
The purpose of this piece was to alert prospects to the benefits
of Jenny Direct, Jenny Craig's at-home alternative.
The layout and design follow the company's friendly, energetic
visual style, while copy reminds readers of the company's credentials
and stresses privacy
and convenience as key benefits. Dollars-off coupon is designed
to generate leads and stimulate trial.
Download PDF (1 MB)
