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Inland
Technologies
Industry: Injection Molding
Objective: Lead generation
Among the most critical considerations for people who contract
for injection molded components are manufacturing controls, methodologies
and ISO (International Standards Organization) certification.
ITC was very strong in these areas. They also had hundreds of informative, nicely designed quality-process manuals gathering dust in the warehouse. This ad helped to inform prospects of ITC's ISO-compliant processes and facilities, and in the process, offered manuals "free to qualified prospects."
A manual-as-premium may seem unconventional (maybe even a little ho-hum) but the ad pulled well and generated a number of highly qualified leads.
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