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Small
World Expo
Industry: Nanotechnology Trade Show
Objective: Generate top-tier exhibitor sign-ups
Concepted and written for Sui Generis Advertising, this campaign's
goal was to introduce high-tech companies to a bigger and better
trade-show and exhibitor opportunity. Starting from scratch,
we developed the
concept, theme, look and tagline. A large, 3-dimensonal match
mailer followed the initial postcard mailing to generate additional
interest. Short, thematic
headlines and simple, colorful illustrations contributed to the
campaign's unique look and overall success.
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