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Cycle
World Magazine
Industry: Publishing
Objective: Awareness building
As the granddaddy of all motorcycling magazines (40-plus years),
CycleWorld is considered to be the sport's most influential and
authoritative publication – the leader of the pack.
With this campaign, CycleWorld sought to grow advertising revenues by reminding advertisers of its leadership, influence and ability to deliver readers, across every motorcycle category. A new look and tagline were developed specifically to support the strategy.
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