     |
Cycle World Magazine
Industry: Publishing
Objective: Awareness building
As the granddaddy of all motorcycling magazines (40-plus years), CycleWorld is considered to be the sport's most influential and authoritative publication – the leader of the pack.
With this campaign, CycleWorld sought to grow advertising revenues by reminding advertisers of its leadership, influence and ability to deliver readers, across every motorcycle category. A new look and tagline were developed specifically to support the strategy.
Download PDF (1.3 MB)
