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CTX
Industry: Computers and Monitors
Objective: Brand image update
Previous ads for CTX featured a product,
a price and straight (read, booooring) headline. We knew it.
The client knew it, but management was reluctant to change the "formula." Until
this creative 7-ad campaign. Bright colors, unexpected visuals
and playful copy added, energy and fun and helped update
the company's image.
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