     |
CTX
Industry: Computers and Monitors
Objective: Brand image update
Previous ads for CTX featured a product, a price and straight (read, booooring) headline. We knew it. The client knew it, but management was reluctant to change the "formula." Until this creative 7-ad campaign. Bright colors, unexpected visuals and playful copy added, energy and fun and helped update the company's image.
Download PDF (1.4 MB)
