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Aldila
Golf
Industry: Performance Golf Shafts
Objective: New product introduction
Golf-shaft innovator, Aldila, developed a truly revolutionary
graphite technology that allows players to fit their flex preference
to their individual style of play.
In this introductory ad, headline and copy playfully refer to the "big dog," which is golfing vernacular for a player's most powerful club, the driver. Designer Steve Lauri developed original artwork and a simple, multi-colored visual to illustrate each new shaft's flex/performance profile.
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